The things you're naturally good at feel too simple to be valuable, so you ignore them and chase what's hard instead.
Expertise doesn't come from variety. It comes from doing the same thing over and over until you see what others can't.
Growth looks like gaining things, but it's actually about losing things. You get better by removing, not by adding.
The narrative around the thing must be more compelling than the thing itself.
If you are building something, it is far more useful to focus on the work you are doing to produce the result than the result itself.
The constraint we apply to package our idea determines their reach & resonance. "Make 1 decision to eliminate 1,000 decisions."
To help understand this idea, consider the contrast between the two concepts ancient Greeks used to think about time.
It should be relatively simple to identify when we aren't accumulating net new experience, but in practice, it doesn't seem to be.
Language is an incredible tool. It makes it possible for us to externalize what we think and communicate it to others.
"It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price." - Warren Buffett















