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Ideas made visible.

A studio and a school. By Jack Butcher.

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Process vs. plan.

An unproblematic state is a state without creative thought. Its other name is death.

“Belief gets in the way of learning.”

"We may define therapy as a search for value."

Truth, trend.

Numbers obscure nuance.

Failure = feedback.

Creativity before productivity.

Mindset vs. Mind set

“Ability will never catch up with the demand for it.”

“If you keep looking back, you're gonna trip going forward.”

“Become the best in the world at what you do. Keep redefining what you do until this is true.”

Done is better than perfect.

zero-sum, infinite-sum

“The one fact pertaining to all conditions is that they will change.”

"Know yourself as Nothing. Feel yourself as Everything."

"The source of wisdom is whatever is going to happen to us today."

"Wealth is a ratio, not a number."

Reason for being

Belief is a skill that requires practice.

“Most people are out of touch with reality because they confuse the world as it is, with the world as they think about it, and talk about it, and describe it.”

“The more we value things outside our control, the less control we have.”

"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment."

Comfort vs. pain.

Browse 600+ visuals→

87,000+ members·607 five-star reviews·$1B+ ETH sales·Christie's·Sotheby's·Art Basel

Ideas, reduced to their simplest form.

Brand and visual systems for hire — and the art that comes from the same eye. Shown at Christie's, Sotheby's, and Art Basel.

Brand & identity systems
Fixed scope, fixed price
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Courses, tools, and writing on leverage, productization, and visual thinking — the thinking behind the work.

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Studio

Recent work.

RoboStrategy

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School

Courses.

Build Once, Sell Twice

The productization playbook. Turn expertise into products.

The Permissionless Apprentice

Build leverage by making your learning public.

How to Visualize Value

Turn ideas into images. Visual thinking for builders.

The Fundamentals of Value

Mindset, systems, positioning, and proof of work.

Art

Collections.

Checks

$250M+ secondary volume

Opepen

16,000 collaborative tokens

Gas Wars

500 generative combat simulations

Work, Luck, Play

Work, Luck, Play

Silkscreen triptych with physical + digital editions

Published work

Illustrated bestsellers.

The Almanack of Naval Ravikant

The Almanack of Naval Ravikant

Illustrated for Eric Jorgenson

The Anthology of Balaji

The Anthology of Balaji

Illustrated for Eric Jorgenson

The Book of Elon Musk

The Book of Elon Musk

Illustrated for Eric Jorgenson

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From idea to launched

"Changed my entire outlook on design. My pitch deck, website, feature design, even my LinkedIn posts were instantly upgraded."

— Sim Superville

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