How to Visualize Value
Learn to turn ideas into visuals that cut through the noise. Whether you're starting from zero or sharpening an existing skill.

The world rewards the people who are best at communicating ideas, not the people with the best ideas.
David Perell
TRAIN: The Five Elements
Typography: Every typographic decision is saying something.
Restraint: Make one decision to save a thousand decisions.
Alignment: Good design is determined by invisible relationships.
Image Treatment: Consistent treatment creates consistent brand.
Negative Space: Space is not there to fill. It's there to frame.
Restraint as Creative Fuel
If you can't hide behind constantly tweaking color, typography, and images, you're forced to come up with better ideas.
We're not here to make things for the sake of making things. We're here to make things for the sake of making things better.
Curriculum
8 modules · 32 lessons- 1Introduction
- 2What is Design For?
- 3Leveraging the Invisible
- 4Visualize Your Value
What members are sayingAI summary of 241 reviews
The most common word in reviews: "unlocked." Members describe learning to communicate visually as gaining a new language — translating ideas from words into images that are clearer, more memorable, and more shareable. Designers and non-designers alike credit the course with transforming how they create content. Several reviewers mention they can't stop making things after finishing it, with the Figma workspace and Jack's live design process cited as the most valuable elements.
Based on 241 reviews
The single greatest career unlock I've made
For years I've been a fan of good design, spending hours crafting slide decks just for them to feel 'not quite right'. One of my investors recommended this course to me, and I can concretely say that it's changed my entire outlook on design. My pitch deck, website, feature design, even my LinkedIn posts were instantly upgraded. Finally I had a way to get my message across in a way that made sense visually. This course helped me cut through the noise and stand out from the crowd. In a way that just makes sense. That same investor that recommended it to me, now asks me to do designs for them. For the price it takes to commute across London, I can think of no greater use of your time or money. Genuinely game changing.
Unlocked my content creation
I follow and admire Visualize Value for a long time and I loved learning about the design creation process. It is a very objective product that provides a lot of clarity for those who want to create designs in this style. It helped me start creating my content in a more relaxed and consistent way. I am applying the process to some posts as an exercise and I believe I am improving. Thank you!
The industry standard playbook for Productizing Yourself.
Incredible product illustrated and communicated in a way that only Jack could. Flush with diagrams, video assets and the true "why" behind everything it recommends, B1S2 is the single best starting point for the exhausted consultant/advisor/creator to regain control of their time. 4 stars because I'm a sucker for exercises. With Jack's ability to create products like the Daily Manifest I almost wish this product came along with fillable exercises, templates and resources so I'd have finished with a small booklet of my own thoughts to expedite my work (I would pay more). True to Jack's commitment to provide 5x the value it charges.
It's Like i learned another language
Now i can translate from written words to visuals
Paradigm shift
As a writer, I’ve relied solely on words for years, but the "Visualize Value" course made me realize how crucial it is to clearly articulate value. I understood that instead of elaborating in thousands of words, I can illustrate my concepts in a more concise and accessible way. The course taught me how to transform complex ideas into simple visuals that speak louder than words alone. It was a true breakthrough for me—now I can convey essential content faster and more effectively, which has a significant impact on my work.
The reviews on VV curriculums should be a Table of Contents
In 2020 I thought I needed to “pivot” or look for a new “career”. I came across the VV community and found “Build Once, Sell Twice”. I followed the curriculum and applied the exercises to my skills & experience and it reshaped my perspective on an indoctrination I was taught for years on my profession. I have purchased all VV curriculums-courses. If you’re reading and your cart is empty you’re already behind 😉.
Simply Amazing!
I really enjoyed VV's courses. I bought all of them and I highly recommend their courses to everyone. Loved the lean approach to teaching and sharing knowledge & skills with the world. Thanks Jack & the VV team for the amazing products.
Transformed the way I create content
I heard about Jack through a Codie Sanchez video a few weeks back. Since then, I have binged the content online and more recently, the visualise value course. The way that Jack explains (and more importantly shows us) the concept behind visualise value makes it so compelling. The ideas that have been flowing since watching this course have been awesome, and even better, I have implemented the concept into the work I have been doing for my clients(created a lead magnet for my client with custom visuals to prove his points. I am in the process of starting my business but have been completely stuck on the content side of things. Now I have a brilliant understanding and sense of clarity on how I can show people my concepts.
Gives a new perspective about representing thought/idea
I love your content and want to explore new ideas with this knowledge.
Great course!
Many gurus just repeating another gurus. But Jack is different. He is the best teacher for explain about the visual value.
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