Projects

jackbutcher.md (2026)
Open Source
6 years of writing. 50,796 tweets scanned. Filtered to the 13,962 that performed. Reverse-engineered into the rules, constraints, and word-level mechanics that made them work.
Not a style guide. A system file. Drop it into any AI and generate content in this voice.
Median length: 9 words. 57% under 10 words. 78% single sentence. Shorter tweets get more engagement. "You" appears in 30% of tweets, "I" in 7%, "we" never.
6 rhetorical moves extracted: contrast pairs, reframes, math, uncomfortable truths, compressed wisdom, and deadpan humor through understatement. 12 contrast frames mapped. 11 word-level mechanics identified — from alliterative contrast to monosyllabic endings.
The file isn't the moat. The person is.