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The iron rule of nature is: you get what you reward for. If you want ants to come, you put sugar on the floor.
— Charlie Munger
If you want to understand why people do what they do, look at the incentives. Not the stated reasons, not the intentions.
The actual reward structure. If you want ants to come, you put sugar on the floor.
If you want a specific behavior, engineer the incentive that produces it.


