55,000 Customers, Zero Passwords

The problem

Passwords are broken. Users forget them. Developers store them insecurely. Support teams reset them.

55,000 customers needed to migrate from Shopify to a new platform. Zero friction. No re-purchasing. No password creation.

The answer: email verification codes. No password field anywhere on the site.

How it works

1. Enter email
2. Get a 6-digit code (10-minute expiry)
3. Enter code
4. Signed cookie set (30 days)

No password. No OAuth. No "forgot password" flow. Nothing to forget.