Relativity

“Wealth consists not in having great possessions, but in having few wants.” – Epictetus

A reminder that everything is relative and we can inflate the ceiling on our expectations infinitely.

Visuals

The constraint we apply to package our idea determines their reach & resonance. "Make 1 decision to eliminate 1,000 decisions."

Leverage is as much about where you are standing as how much force you are applying.

Stop building for imaginary users. Get one real person to pay you. One customer proves the mechanism works and changes your entire psychology.

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