Building in Public
Building in public means sharing what you're working on while you're working on it. The process becomes the content. The content builds the audience. The audience creates opportunity.
Most people wait until something is finished to share it. By then, nobody saw the journey. Building in public means documenting the work as it happens — the decisions, the mistakes, the iterations.
This creates a compounding loop. Each post about what you're building attracts people interested in the same problems. By the time you ship, you already have an audience. The launch isn't cold — it's warm.
"The internet rewards people who show their process, not just their results." A polished portfolio shows competence. A public build log shows character. People trust the person who shared the ugly first draft more than the person who only showed the final version.
Building in public is also the fastest feedback loop available. Share what you're working on. See how people respond. Adjust. Share again. The feedback comes in real-time, from real people, about real work. No focus groups. No surveys. Just published work meeting an audience.
The risk feels high. "What if people judge my unfinished work?" They will. That's the feature, not the bug. The judgment is the feedback. The discomfort is the growth.
"Done is better than perfect." The act of publishing is the lesson. The content improves over time. The habit of sharing is what creates opportunity.
Quotes
The internet rewards people who show their process, not just their results.
Done is better than perfect.
Selfishly pursue, selflessly publish.
If you have time to consume, you have time to produce.
If you think every day, write every day.
Everyone you admire is still figuring it out.
Courses
Building in Public lesson. Case studies of people who built opportunity through public work.
You are the Medium. Building a Web of Content. Proof of Work & Selling Sawdust.
Glossary
Proof of Work
Demonstrating ability through output instead of credentials. Show what you can do, not what you say you can do....
Permissionless Apprenticeship
Creating value for someone without asking first. Do the work, show the result, let them decide if they want more....
Curriculum as Content
Using the structure of what you teach as a content strategy. Each lesson becomes a piece of publishable content. The cou...
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