Productization
Productization is turning a service or skill into a repeatable, sellable product. Moving from trading hours for dollars to building something that sells without you.
A consultant sells their time. A course creator sells their knowledge. Same expertise. Different model. The consultant earns when they work. The course creator earns when people buy.
Productization is the bridge between the two. Take what you do for one client and package it so anyone can buy it without your involvement.
"Your work product and the system that creates it are two separate revenue streams." The product is one thing. The process of making products is another. Build once, sell twice.
The spectrum runs from pure service (100% your time) to pure product (0% your time). Most people start at the service end. The move is to slide toward product over time. First: document your process. Second: template it. Third: sell the template. Fourth: automate the delivery.
"Prove it once, sell it twice." The first client proves the process works. Every client after that buys the proof. The case study is the sales page.
The internet made this accessible to anyone. You don't need a factory. You need a skill, a customer, and a willingness to package what you know.
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Quotes
Your work product and the system that creates it are two separate revenue streams.
Prove it once, sell it twice.
Build distribution, then build whatever you want.
Speak in problems, solve in products.
Finding your passion will have you going in circles. Finding a problem you're passionate about solving will give you direction.
Courses
The complete 55-lesson playbook. From service to product.
The value ladder. Service, productized service, product.
Glossary
Build Once, Sell Twice
Create something once that generates revenue repeatedly. A book, a course, a tool, a template. The work happens once. Th...
Selling Sawdust
Monetizing the byproducts of your primary work. The process of building something creates materials others would pay for...
Content Leverage
Using published content as a scalable sales force. One piece of content can reach millions. One salesperson cannot....
Productization
Turning a service or skill into a repeatable, sellable product. Moving from trading hours for dollars to building someth...
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