← Glossary

Leverage

Producing disproportionate results from a single unit of effort. Labor produces one output per input. Leverage multiplies it. Four forms: labor, capital, code, media.

Example: A tutorial video is leverage. You record it once. Thousands watch it. A tutoring session is labor. You teach once, one person learns.

To make money while you sleep, build things that don't sleep.

— Jack Butcher

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