Glossary28
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Build Once, Sell Twice
Create something once that generates revenue repeatedly. A book, a course, a tool, a template. The work happens once. The selling happens forever.
Example: A course is build-once-sell-twice. You create the lessons once. Every student who enrolls generates revenue from the same work.
“Your work product and the system that creates it are two separate revenue streams.”
Jack Butcher
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