How do I use AI to build a business?
AI makes execution cheap. Your context — what you know, who you serve, what problems you've solved — is what makes the output valuable. Context is capital.
Everyone has access to the same AI tools. The output quality varies because the input quality varies. The person with 10 years of experience in a field produces better AI output than a beginner — not because of the AI, but because of the context.
Use AI to multiply what you already know. If you understand marketing, use AI to produce marketing content faster. If you understand code, use AI to ship features faster. The AI accelerates your existing advantage.
Don't use AI to enter a field you know nothing about. You won't be able to evaluate the output. The taste layer — knowing what's good — is the skill that can't be automated.
“Generation is free. Curation isn't.”
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