How do I write a landing page headline?
State the outcome, not the category. "AI-powered CRM" is a shelf label. "Never lose a lead again" is a reason to keep reading. Test yours free at visualizevalue.com.
The headline has one job: earn the next line. It doesn't need to explain everything. It needs to make leaving feel expensive.
Category headlines fail because they ask the visitor to do the positioning themselves. Outcome headlines do the work: they name the change in the customer's life, in the customer's words.
The ten-second test: show a stranger only the headline. Ask what the product is and who it's for. Silence means the headline is decorating instead of working.
Your headline is 40% of your clarity score at https://visualizevalue.com: paste the URL, see what a machine reading like a stranger takes away from it, and get the rewrite if it misses.
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